IT GIRL is a 360° creative agency shaping culture through bold storytelling, genre-bending visuals, and innovative content strategy.
ItGirl.c00l is a two-woman-run creative agency and visual platform focused on music, community, and digital culture.
We specialize in creative producing, artist campaign commissioning, content shooting &ideation — with a focus on female-driven narratives and emerging talent. Rooted in unapologetic authenticity and aesthetic intuition, IT GIRL brings a fresh, fearless perspective to music, fashion, and visual culture. Founded by Joanna Szyczewska with support of Coco Marinese as a Creative Producer.
JOANNA
Joanna Szyczewska is a 360 creative director and founder of @itgirl.c00l, a two-woman-run creative agency and visual platform focused on music, community, and digital culture.
The agency champions female talent and crews, with a mission to empower women through bold, taste-led storytelling. With a few years background at Polydor, recent experience at SONY’s 4th floor creative, and roots in the independent creative scene, Joanna has led visuals and campaigns for some of most exciting rising & established artists including Wet Leg, Celeste, Self Esteem & others.
Through itgirl.c00l, she curates a distinct aesthetic universe that merges community, culture, and creative direction.
