Founded by Joanna Szyczewska, a Grammy and multi Britz nominated creative + art director.

ItGirl.c00l is a 360° creative agency shaping culture through bold storytelling, genre-bending visuals, and innovative content strategy.

ItGirl.c00l is a woman run creative agency and visual platform focused on music, community, and digital culture.

We specialize in creative direction, artist campaign commissioning, content shooting & ideation — with a focus on female-driven narratives and emerging talent.

Rooted in unapologetic authenticity and aesthetic intuition, IT GIRL brings a fresh, fearless perspective to music, fashion, and visual culture.